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Truly inspiring
brands & workplaces
FREELANCE BRAND & CULTURE DEVELOPER
Helping you become an inspiring employer, manager or leader, and create the next generation brands & workplaces.
With strategic branding tools like Culture Design and engaging workshops that increase collaboration, alignment and belonging — and keep everyone connected to the Why.
Ready to rethink the workplace? Let's inspire!
I believe those who put purpose at the heart of everything they do and support their people to do the same truly make a difference in the world.
Not only in business – but also in raising the happiness, motivation and fulfilment of everyone around them.
Let's reimagine brands & workplaces for a future of purposeful work!
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What I do
I help companies design the right conditions to grow purposefully and thrive in the future.
Designing an unshakeable foundation from the start is critical to drive sustainable growth. Keeping everyone connected to the Why, I support companies in activating, aligning and engaging their workforce to:
- grow sustainably
- enhance collaboration, and;
- overcome other people related challenges
With services ranging from strategic tools to tailormade workshop programs, I help with:
Culture
Mapping &
Design
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To build, improve and optimize the dynamics of teams & organisations through strategic tools.
Employee
Activation &
Alignment
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To align people to their own and the companies' purpose, mission and values, and integrate in daily practice.
Other
Branding
Solutions
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To support in brand development for strenghtening, professionalizing and bringing brands to live.
How? Check out my services and recent work.
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Connecting brands & people
in meaningful ways.
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For who
On a mission to connect brands & people in meaningful ways, I help various clients with internal and external branding challenges.
Young
Professionals
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Helping to connect meaningfully & craft a truly purposeful career through self-discovery.
Purpose-driven
Companies
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Helping to grow sustainably, enhance collaboration and stay aligned with the why.
Start- &
Scale-ups
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Helping to design an unshakeable foundation from the start & cultivate a thriving culture.
Branding & HR
Agencies
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Supporting in cases with inspiring brand development in areas of brand strategy, identity & culture.
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Clients
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Services
I'm here to help you in designing the blueprint and setting the cornerstone for an unshakeable foundation that will endure for decades.
Central in this service is the strategic tool called the 'Culture Design Canvas', through which we'll map and visualise the culture into a clear-cut one paged overview.
Curious to what Culture Design can do for you? Discover why it's important, if it relevant for your company, the process and more.
In the meanwhile, check out my recent work for examples.
- Uncovering your company, department, or team's purpose.
- Activating your employees in alignment with this purpose.
- Providing them the opportunity to find their own "Why."
- Uncover the deeper purpose driving individuals and teams.
- Activate this purpose to drive motivation and fulfillment.
- Foster alignment between personal and organizational objectives.
- Conducting brand scans (to gain insight into the current situation and identify opportunities for further development).
- Coordinating and developing brand books (to define and secure the brand strategy).
- Creating brand guidelines and employee handbooks (to develop and secure the brand identity).
- Advising and ensuring the consistency of communication materials (to maintain a uniform brand experience in all interactions).
- Employing other flexible brand management methods (to oversee, optimize, and evolve a consistent brand experience).
I'm curious to hear your goals and ambitions, and excited to show you how branding will help advance your brand's mission.
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Recent Work
15+ Branding projects | 25+ Coachees | 50+ Workshops
5+ Year-round Workshop Partnerships | 250+ Participants
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Why culture
I truly believe that creating an inspiring culture is essential for a company's growth and success — as well as the happiness, motivation and fulfilment of its people.
Or wait, is it actually the other way around? Actually, success will be the biggest challenge any company will ever face. Nearing the split, it's all about staying connected to the Why.
Not only that though. In the 21st century, the culture of a company will by far be the most important way it differentiates itself from its competitors.
As companies grow, it's crucial to create the right conditions from the start and maintain alignment with the company's core essence throughout.
Loyal relationships
with clients & partners
A positive,
inspired & trusted workplace
Boost in productivity,
innovation & growth
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About
As a son of an optician and a writer it does quite add up that I help people put the invisable and intangable into words and visuals 😉
After a degree in Communications, and experience in both marketing and HR, I'm focussing at the intersection of both, namely: branding.
📍 Rotterdam
👤 Brand & Culture specialist
🧭 Authenticity, optimism & curiosity
🤌 Cortado, design & deep talks
👟 Soccer, padel & surfing
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Why do I care?
Having experienced first hand working at a fast-growing company that lost touch with why it started, I'm dedicated to helping others prevent and overcome similar experiences.
Through discovering the power of starting with 'Why' and its ability to connect with others, as well as previously mentioned experience, I'm committed to the idea no one should endure a negative, low-trust and undervalued culture.
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My knack for branding
A toolkit goes a long way – but not as far if not paired with the ability to create an atmosphere of trust, to make people feel heard, and to ask the right questions.
Next to leveraging my skills in communication and design, asking the right questions might be the most important tool in my arsenal.
Firstly in helping define issues. Secondly in solving them by using creativity, strategy & empathy.
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The start of an inspiring adventure
Whether you focus on one person or an entire movement, want to improve the world or even succeeding generations. Inspire your customers, partners and employees and make a difference. Let's go!
Want to discover what inspiring can do for your brand? Leave your details below and I'll get back to you as soon as possible.
YOUR SPECIALIST IN CREATING INSPIRING BRANDS & WORKPLACES
Kantoor
BURO – Studio 3B
(boven KINO)
Gouvernestraat 129
3014PM Rotterdam
KVK
Yours Truly Creative
KvK: 71952381
Westzeedijk 505F
3024EL Rotterdam
© YOURS TRULY – Truly Inspiring Brands & Workplaces
✱ LIVE INSPIRED